Use these sponsorship proposal templates to present sponsorship proposals, packages and tracking records. Compare 5 downloads below, then choose the file that fits your task.
Choose a Download
| Resource | Format | Download |
|---|---|---|
| Event Sponsorship Proposal Template | Word | Download Event Sponsorship Proposal Template |
| Sponsorship Package Levels Template | Word | Download Sponsorship Package Levels Template |
| Sports Team Sponsorship Proposal Letter | Word | Download Sports Team Sponsorship Proposal Letter |
| Charity Fundraiser Sponsorship Proposal | Word | Download Charity Fundraiser Sponsorship Proposal |
| Sponsorship Tracker and Budget Template | Excel | Download Sponsorship Tracker and Budget Template |
For the next step, compare executive summary templates and company profile templates.
What Is a Sponsorship Proposal?
A sponsorship proposal is a document that asks a business or organization to support your event, team, charity or project with money, products or services, in return for agreed benefits such as brand exposure, hospitality or community goodwill. A strong proposal explains who you are, who your audience is, what the sponsor will receive and what it costs. A sponsorship proposal template gives you a proven structure, so your request looks professional and covers everything a sponsor needs to decide.
Guide to customize sponsorship proposal template
Always keep in mind that sponsorship proposal is the first thing  a probable sponsor will see in writing from you and you need to make it convincing as much as you can. Just take the proposal writing as a first and last chance to seal a deal of sponsorship with the other party and include essential but useful things in the proposal to make it worth reading. If the proposal is addressed to the right person, chances are your proposal will be accepted if written well so call potential sponsor’s organization to find out the concerned person who deals with sponsorships.
Wording and overall format of the proposal makes huge difference between acceptance and rejection of the proposal so one should spend enough amount of minutes and a proper format must be followed to prepare the proposal in best way. As a person who cannot write a sponsorship proposal from scratch, we recommend you to make use of the sponsorship proposal template shown below the post because it has everything that you may need to write a winning proposal. You will simply need to copy paste your own details in the template to get a prepared proposal.
Free Sponsorship Proposal Templates in Word and Excel
This page offers five free templates, four in Word and one in Excel:
- Event Sponsorship Proposal Template: Word (.docx), 2 pages.
- Sponsorship Package Levels Template: Word (.docx), 1 page.
- Sports Team Sponsorship Proposal Letter: Word (.docx), 1 page.
- Charity Fundraiser Sponsorship Proposal: Word (.docx), 1 page.
- Sponsorship Tracker and Budget Template: Excel (.xlsx), 1 worksheet, with built-in formulas that calculate automatically.
Use the proposal and letter templates to make the request, the package levels sheet to show your options at a glance and the Excel tracker to manage sponsors and progress toward your fundraising goal.
What to Include in a Sponsorship Proposal
- Introduction: who you are and your mission.
- The opportunity: the event, team or project and why it matters.
- Audience: who attends, follows or benefits, described honestly.
- Sponsor benefits: logo placement, mentions, tickets, stands or naming rights.
- Sponsorship packages: levels with prices and what each includes.
- In-kind options: products or services a sponsor could provide instead of cash.
- Past results: previous events, media coverage or impact, if available.
- Next steps: a deadline, contact person and how to confirm.
How to Write a Sponsorship Proposal That Gets a Yes
Research each potential sponsor before you send anything. Look for companies whose customers match your audience and whose values fit your cause, then tailor the opening paragraph to show you understand their goals.
Focus on what the sponsor gains, not only what you need. Describe your audience and the visibility you can offer, and keep claims accurate and specific. Offer clear package levels so the sponsor can choose a budget, and include a custom option for larger partners.
Keep the proposal concise, add your logo and a few photos from past events, and follow up a week or so later. After the event, send sponsors a short report with photos and results; it makes renewing much easier.
Tips for Finding Sponsors
- Start with businesses that already know you, such as suppliers and local partners.
- Ask supporters and board members for introductions.
- Approach sponsors early, as many plan budgets months ahead.
- Track every contact, commitment and payment in one place.
- Thank sponsors publicly and personally.
Downloadable Sponsorship Proposal Templates And Formats
Download these original sponsorship proposal templates for Word and Excel. Edit the sample text, packages and prices to match your event, team or nonprofit.
Event Sponsorship Proposal Template (Word)
A complete event sponsorship proposal with introduction, event facts, reasons to sponsor, four sponsorship packages and next steps, ready to send to potential sponsors.
Sponsorship Package Levels Template (Word)
A one-page landscape sponsorship levels sheet comparing Platinum, Gold, Silver and Bronze packages with prices, availability and benefits for events and nonprofits.
Sports Team Sponsorship Proposal Letter (Word)
A friendly sponsorship request letter for youth and amateur sports teams, explaining team needs, sponsor benefits and three clear sponsorship options for local businesses.
Charity Fundraiser Sponsorship Proposal (Word)
A sponsorship proposal letter for charity galas and nonprofit fundraisers, highlighting past impact, fundraising goals and recognition levels for corporate sponsors.
Sponsorship Tracker and Budget Template (Excel)
An Excel sponsorship tracker that records sponsors, levels, committed and received amounts, in-kind gifts and status, with automatic totals, goal progress and summary by level.
Frequently Asked Questions
What is a sponsorship proposal template?
It is a ready-made document with the sections a sponsorship request needs, such as introduction, audience, benefits, packages and next steps, which you edit for your event or cause.
How long should a sponsorship proposal be?
Short is usually better. The event proposal on this page is two pages, and the letters and package sheet are one page each.
What are sponsorship levels?
Levels such as Platinum, Gold, Silver and Bronze offer different benefits at different prices, so sponsors can choose the package that fits their budget.
Can I track sponsors in Excel?
Yes. The sponsorship tracker template records sponsors, levels, committed and received amounts and calculates totals and goal progress automatically.
When should I send sponsorship proposals?
As early as possible, ideally several months before the event, because many companies set sponsorship budgets in advance.
